HANI MAHMOUD
International Entrepreneur & Digital Transformation Specialist
12 Rue du Petit Marché, 52300, Joinville, FR.About
Dynamic international entrepreneur and Electrical Engineer specialized in strategic business development across digital, e-commerce, and real estate. Proven leader in transforming traditional enterprises through digital innovation, structuring complex ventures, and driving international expansion across European and North African markets. Leverages a unique blend of technical expertise, strategic vision, and cross-cultural acumen to foster sustainable growth and create lasting value.
Work
MADE WITH LOVE
|Founder & President
Joinville, Grand Est, France
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Summary
Led the conceptualization, development, and strategic deployment of an innovative B2B/B2C digital marketplace platform, establishing a new digital ecosystem.
Highlights
Conceived and deployed an innovative B2B/B2C marketplace dedicated to artisans and SMEs, establishing a new digital ecosystem with a focus on European expansion.
Developed a robust hybrid economic model combining subscription services with commission-based revenue, ensuring diversified income streams and scalability.
Implemented a comprehensive service offering including website creation, Google & Meta advertising campaigns, professional product photography, and logistics support.
Strategically established the company in a Rural Revitalization Zone (ZRR) in Joinville, optimizing legal and fiscal structures while fostering local economic growth.
Secured initial capital of €5,000, positioning the venture for mid-term fundraising and multi-entity group development.
SCI BESTE LEBEN
|Majority Shareholder
Joinville, Grand Est, France
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Summary
Managed and optimized a family real estate portfolio, strategically leveraging assets to support new business ventures and enhance fiscal efficiency.
Highlights
Managed a real estate asset portfolio valued at €55,000, maintaining a personal equity share of approximately €33,000.
Strategically provided office, studio, and storage facilities for MADE WITH LOVE, fostering operational synergies and reducing overhead costs.
Actively participated in asset valuation and implemented advanced fiscal optimization strategies to enhance patrimonial value and efficiency.
ECOWORLD BAZAR
|Associate
Moknine, Monastir, Tunisia
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Summary
Contributed to the strategic development and commercial orientation of an international trade company, focusing on cross-border import/export initiatives.
Highlights
Contributed significantly to the strategic development of international trade initiatives, focusing on cross-border import/export operations.
Participated in key commercial orientation decisions, shaping the company's market approach and growth trajectory.
Leveraged a cross-border vision to identify and capitalize on international trade opportunities, fostering global business connections.
BAYTY
|Associate & E-commerce Manager
Moknine, Monastir, Tunisia
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Summary
Directed the digital transformation and e-commerce strategy for a 25-year-old traditional textile business, driving online growth and brand visibility.
Highlights
Spearheaded the creation and management of mamaisonbybayty.com, successfully transitioning a traditional textile business into a hybrid physical/digital model.
Defined and executed comprehensive digital marketing strategies, including Meta Ads and social media campaigns, significantly enhancing brand awareness and online presence.
Optimized customer experience and conversion funnels, leading to improved online sales performance and increased user engagement.
Contributed strategically to the digital transformation of the family business, integrating modern e-commerce practices with 25 years of artisanal expertise.
Education
Hochschule Koblenz
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Bachelor of Engineering
Electrical Engineering
Jade Hochschule Wilhelmshaven
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Bachelor of Engineering
Mechatronics Engineering
Hochschule Darmstadt
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Intensive Course (DSH)
Academic German Language
Lycée Technique Said Boubaker
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High School Diploma
Technical Baccalaureate
Languages
Arabic
French
German
English
Skills
Entrepreneurship & Strategy
Company Structuring (SASU, SARL, SCI), Governance, Stakeholder Management, Business Model Development, International Strategy, Multi-country Implementation, Growth Strategy, Innovation, Value Creation.
Digital & E-commerce
E-commerce Platform Management, SEO, SEA, Google Ads, Meta Ads, Performance Analysis, Data Marketing, UX Optimization, Conversion Funnel, Digital Marketing Strategy, Content Production.
Management & Finance
Financial Analysis, Strategic Tax Optimization, Real Estate Asset Management, Investment Planning, Patrimonial Management.
Technical Skills
C Programming (Basics), SolidWorks, CMS (Content Management Systems), HTML/CSS, Microsoft Office Suite, Adobe Photoshop.