HANI MAHMOUD

Conceived and deployed an innovative B2B/B2C marketplace dedicated to artisans and SMEs, establishing a new digital ecosystem with a focus on European expansion.

Developed a robust hybrid economic model combining subscription services with commission-based revenue, ensuring diversified income streams and scalability.

Implemented a comprehensive service offering including website creation, Google & Meta advertising campaigns, professional product photography, and logistics support.

Strategically established the company in a Rural Revitalization Zone (ZRR) in Joinville, optimizing legal and fiscal structures while fostering local economic growth.

Secured initial capital of €5,000, positioning the venture for mid-term fundraising and multi-entity group development.

Managed a real estate asset portfolio valued at €55,000, maintaining a personal equity share of approximately €33,000.

Strategically provided office, studio, and storage facilities for MADE WITH LOVE, fostering operational synergies and reducing overhead costs.

Actively participated in asset valuation and implemented advanced fiscal optimization strategies to enhance patrimonial value and efficiency.

Contributed significantly to the strategic development of international trade initiatives, focusing on cross-border import/export operations.

Participated in key commercial orientation decisions, shaping the company's market approach and growth trajectory.

Leveraged a cross-border vision to identify and capitalize on international trade opportunities, fostering global business connections.

Spearheaded the creation and management of mamaisonbybayty.com, successfully transitioning a traditional textile business into a hybrid physical/digital model.

Defined and executed comprehensive digital marketing strategies, including Meta Ads and social media campaigns, significantly enhancing brand awareness and online presence.

Optimized customer experience and conversion funnels, leading to improved online sales performance and increased user engagement.

Contributed strategically to the digital transformation of the family business, integrating modern e-commerce practices with 25 years of artisanal expertise.